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COPYWRITER
Danner Boots
Danner Boots
Campaign Process
Client
Danner Boots (Student Project)
The Big Idea
The Goal
Danner boots have a high price tag. The goal was to have consumers see the value in a pair of hiking boots that cost more than others on the market.
Boots that last forever
My role
Copywriter, strategist, art director
Year
2022
Disclaimer
All photos, brands and advertising campaigns are being used strictly for student work, and non-commercial purposes only, and have no affiliation to the featured companies.
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