Stitch Fix

Promotional Mail & Print

Picture this your dream outfit gets delivered on your doorstep and you never even lifted a

Screen Shot 2022-01-21 at 10.20.46 AM.png

Screen Shot 2022-01-21 at 10.20.19 AM.png

Social Media

Email & Mobile

Best Product Minimalistic Neutral Pinterest Pin.png

Screen Shot 2022-01-21 at 10.21.21 AM.png

Screen Shot 2022-01-21 at 10.21.58 AM.png

Channel Plan and Customer Journey

Screen Shot 2022-01-20 at 6.21.54 PM.png

Screen Shot 2022-01-21 at 10.23.26 AM.png

Campaign Process

Client

Stitch Fix (Student Project)

The Big Idea

Stitch Fix will take care of everything you don't want to.

The Team

Samantha Amaral, Accacia Smith, Aysha Addus and Caitlin Mahut

Year

2021

Disclaimer

All photos, brands and advertising campaigns are being used strictly for student work, and non-commercial purposes only, and have no affiliation to the featured companies.

The Problem

This student project centred around conducting research on a delivery service company and then building a campaign based on it. The objective of the research was to find out the elements that consumers look for in a delivery experience from a particular brand.

Key Insights

The biggest key insight was that consumers want convenience from their clothing delivery service. They also want quick delivery, low shipping costs, and information/transparency when shopping online. From the package and delivery experience, consumers want their purchase protected and boxed, with a physical receipt and return slip.

COPYWRITER