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Canadian Orthopaedic Supply

As social media manager for @canortho from 2022 to 2024, I planned and executed strategic objectives, created graphics and copy, and scheduled posts for Instagram and Facebook, helping grow engagement and strengthen the brand’s online presence.​

Client Work

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Social Media Strategy

Client

Canadian Orthopaedic Supply is the family-owned Canadian distributor for PUSH + PUSH Sports. They carry innovative orthopaedic bracing solutions for the active Canadian.

My Role 

Social Media Manager, Copywriter, Art Director/Graphic Designer & Strategist 

Metrics

Grew CanOrtho's follower count by 1.3% monthly over a 12-month period. 

Social Media Goals 

  • Establish more PUSH + PUSH Sports brand and product-focused content, while maintaining family values at the core of CanOrtho

  • Create more brand awareness with both B2B and B2C target markets

Target Market 

  • B2B: This target market consists of businesses that give access to the end consumer of the B2C market. This includes sports injury and physiotherapy clinics, as well as bracing stores.

  • B2C: The target market profile for the CanOrtho customer focuses on psychographics. They are an active person, whether that be in sports, everyday activities or going to the gym. They value high-quality, innovative and well-performing products, and are willing to pay a higher-end price for their health, and overall well-being.

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