COPYWRITER
Trade Secrets Rebrand
Refreshing a beauty salon mall staple.
My role: Copy, strategy, art direction & UI design
Rebrand Process
Client
Trade Secrets (Student Project)
The Big Idea
The Experts in Salon Beauty
The Team
Individual Project
Year
2022
Disclaimer
All photos, brands and advertising campaigns are being used strictly for student work, and non-commercial purposes only, and have no affiliation to the featured companies.
The Problem
Trade Secrets prides itself on being the place where customers can get everything they need for their beauty routines, as well as the latest trends. The issue was that the majority of people didn’t know that salon services were offered and did not perceive Trade Secrets as a high-end, ultra-trendy company from which to get the best beauty advice and services.
Key Insights
Trade Secrets' target audience for the rebrand consists of women aged 26-65 and is made up of Millennials, Gen X, and Baby Boomers. In order to reach the target, key trends such as preferences in design, beauty trends and demands, diversity and guidance while shopping was incorporated throughout the rebrand. Refer to the Target Audience and Key Research slides for more detailed information.