COPYWRITER
Knix
Women are stronger than you think.
My role: Copy, strategy & art direction
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Campaign Process
Client
Knix (Student Project)
The Big Idea
Periods are powerful
The Team
Individual project
My Role
Copywriting, Strategy & Art Direction
Disclaimer
All photos, brands and advertising campaigns are being used strictly for student work, and non-commercial purposes only, and have no affiliation to the featured companies.
The Problem
The problem the brief identified is that society sees periods as a weakness. People feel awkward and uncomfortable talking about periods openly. This campaign aims to not only empower women in their experience of menstruation but to help shift the overall conversation surrounding periods.
Key Insights
Both primary and secondary research were conducted through desk research and one-on-one interviews with men and women. Key insights gathered included that people feel awkward talking about periods and that women feel powerful and amazed at what they can accomplish even when menstruating.